I think that's one of the reasons the UFC is trying to break into China and India. I think that it'll have to rethink it's PPV costs in the USf it does increase it's shows, unless it shows more on Fuel/ FX over there.
The lighter weight classes are struggling I think, due to the lack of finishes. I don't have a problem with them at all. Or with WMMA. Rousey will do well and will make the crossover easier simply because she isn't bad looking. I think that may be stumbling block for the ladies in the UFC, as much as I think it's a daft reason.