Bruce Dickinson Named Marketing Head Of Airline
It has been revealed that Bruce Dickinson will take an ‘ambassador role’ at Icelandic airline, Astraeus Airlines. The airline, which loans its planes and crews to British Airways amongst others, have added Dickinson so the company’s chief commercial officer, Shaun Monnery, can focus on growing revenue.
“This isn’t about appointing advertising agencies”, says Dickinson, adding that it is about delivering the company’s “message and business proposition to what is a relatively tight and targeted audience of people and decision makers in aviation”.
Source: Marketing Week
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