Nine Inch Nails frontman on download figures
Billboard.com is reproting that Nine Inch Nails mainman Trent Reznor has announced the download and sales numbers for the Saul Williams [rapper/poet/musician] album he has produced and helped to release – ‘The Inevitable Rise and Liberation of Niggy Tardust’.
The long-player was originally posted online on Nov. 1 and offered for free as a low quality MP3 download, a 5 dollar higher quality MP3 or a full quality version.
Reznor said that they didn’t spend any money on marketing the record – although as Billboard say “he and Williams did launch a fairly comprehensive press campaign.”
They go on to say that “since Nov. 1, 154,449 people had downloaded the record; of those, 28,322, or 18.3 percent, chose to pay anything for it. Of those paying, 3220 chose 192kbps MP3, 19,764 chose 320kbps MP3 and 5338 chose FLAC”.
Reznor says: “Here’s what I was thinking: Fans are interested in music as soon as it’s available (that’s a good thing, remember) and usually that’s a leak from the label’s manufacturing plants. Offering the record digitally as its first appearance in the marketplace eliminates that problem. I thought if you offered the whole record free at reasonable quality — no strings attached — and offered a hassle free way to show support that clearly goes straight to the artists who made it at an unquestionably low price, people would “do the right thing.”
“Reznor goes on to state that he is conflicted about the numbers; while he was disheartened that so few chose to pay, he is also excited that more people are hearing Williams’ music.”