Drop Dead London Store To Open
Bring Me The Horizon frontman Oli Sykes’ clothing label, Drop Dead, will open a store in London.
Drop Dead, the clothing store ran by BMTH frontman Oli Sykes, will be opening a flagship store in London on May 1st.
“I never imagined when I created those first few tee shirts that I would one day be opening a shop in London,” says Sykes. “I’ve been in Sweden for 6 weeks recording our 3rd album and fly back in London on the morning of the opening. How the shop looks in the flesh is going to be as much a surprise to me as it is to everyone turning up on the day – but it’s really exciting and I’m really looking forward to it ”
To celebrate the opening, there will be lots of free gifts for everyone who comes down to the store, including keychains, pendants, cushions, and stickers. The first 100 customers who make a purchase in the store will also receive a free t-shirt.
The store will be in Brick Lane, London, E1 and opens on May 1st at 12:30 pm.
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He must be loaded…
I’d rather choke on my own wang to be honest
i am so definitely there
nice to see that he`s being even more creative
as much as everyone hates him he`s actually not that bad.
sounds good shame its by oli sykes the twat
Sykes is fuckin twat and poseur. I dont wanna buy metal hammer any more… MH is turning to emo hammer :/ sad and pathetic.
wouldnt be seen dead in that crap.
Awful clothes.
Awful prices.
what a tosser. why on earth would i wear that shit
Opening a clothing store…seriously? I like BMTH but thats not metal.
i understand metal hammer is trying to be open minded and all but all of this bmth shit is really getting annoying
im really glad i bought that flamethrower the other week now
He’s only getting this opportunity because he’s famous.
I’ll give it 3 months, cushions and stickers. ha
and he’s only famous because he’s a pretty-boy scene kid with a gay fringe
He’s done really well for himself. And anyway, who said that the clothes you wear have to dictate the music you like? Fuck that shit, it’s about banging your head, not dismissing a band by what they look like. Check out August Burns Red and you’ll see what I mean
august burns red are far superior to bmth. in every way. fuck sykes and fuck his clothing store.
he is a total wanker…end of
Wearing a drop dead t shirt = “I have no musical taste and only like bands that have emo haircuts”… cunts
MORE BMTH Hammer? Really?!
You should re-name this website Metal Horizon or something!
are you people fuckin retarded or sumthin? of course there’s a lot of bring me the horizon coverage recently- they’ve got a new album coming out soon and a tour to promote you fuckin idiots!
and as for that one sad twat who described opening a clothing store as being “not metal”, how is it not metal? i guess you’re one of those wankers who thinks metal should stay completely underground.
no-one complained when kerry king started a clothing line, no-one complained when nikki sixx started a clothing line, it’s just coz everyone hates bring me the horizon coz of how they look.
Nope, I don’t like Bring Me The Horizon because of the way they sound. The way they look just adds to that. Clothing stores etc. who really gives that much of a shit?
It makes me laugh that something as innocent as opening a clothing store can elect this much hate & abuse.
The same people screaming about how much they hate BMTH are prob the same people saying how brilliant Limp Bizkit are. Jokers.
God forbid anyone in this industry would try to be successful and make a living out of what they do.
Everyone should just play crappy shows to 20 or so mates each weekend.
I’m gunna be honest, i have a drop dead tshirt. I know, I know. But just cause i have one doesn’t mean i’m an “emo wanker”. I have no interest in going to see BMTH this year and i’ve already spent my money on Slayer, Kiss, Lamb of God and Download.
the clothes are the worst ive seen in quite a while
what does opening a clothes store have to do with music. i understand the publicity side of it but come on!
does metal hammer really not have anything better to report about than people opening clothes stores?!
leave that shit to kerrang! and while your at it leave fuck me the horizon to kerrang! as well
i wana hear more about annihilator, deicide, cannibal corpse etc. the real hard working long term bands which make ur magazine a pleasure to read… if this crap carries on with coverage of BMTH and others then i will take my readership elsewhere
go on da boyz…..most original metal band to come out in a long time
BMTH is so metal that the singer has a clothing line that is 90% fluro pink t shirts
bmth? original? they’re boring and generic deathcore tripe. fuck em.
ill just say it. fuck that
I like BMTH and I think the idea of the clothing line is greath, espechily people who really like the band.
Just because you people dont like it doesnt mean that other people dont?
I know someone who is obsessed with DropDead.
I’ve got two DropDead shirts (:
Anyway, yeah. Bubi (:
Bad things will happen to this store.